About Us

Bold Spices Rooted in Flavour

Basira Spices was born from a deep love of food, culture and the powerful memories they carry. For me, cooking has always been more than a chore or a recipe to follow - it’s a language of love, of home of identity.

Growing up in an African household where spices were never measured but always felt, I was surrounded by bold, soulful flavours. Whether it was the deep, comforting embrace of Ras el Hanout in a family stew or the tangy brightness of sumac on a salad shared around the table, these weren’t just tastes. They were tradition. They were stories passed down through generations of women who cooked with instinct, wisdom and heart.

But my food story doesn’t stop there.

I lived in London for over 10 years, a place where cultures meet on every street corner and at every dinner table. Many of my closest friends came from Middle Eastern homes and it wasn’t long before their flavours became part of my everyday life too. The aroma of za’atar on warm bread, the warmth of shawarma grilling on weekends or the generous spices in tabbouleh and slow-cooked dishes - all of it felt familiar, comforting and beautifully connected to my own roots.

Over time, I realised that these flavours, African and Middle Eastern,  didn’t just co-exist in my world. They belonged together. They told a bigger story about shared values: community, generosity and cooking with soul.

That’s how Basira Spices came to life.

Basira means inner wisdom, and that’s exactly what this brand stands for - intuitive, soulful cooking guided by heritage not perfection.

It is about bringing depth and simplicity into the kitchen, without overcomplicating things.

Just real, honest food with big flavour and even bigger heart.

What Makes Us Different

At Basira Spices, we:

  • Hand-blend everything in small batches

  • Use 100% natural ingredients - no additives, no fillers, no shortcuts

  • Curate each blend with cultural integrity and flavour in mind

Some of our signature blends:

  • Za’atar - Fragrant, earthy, and herby with wild thyme and toasted sesame

  • Ras el Hanout - Smoky, floral, and deeply complex

  • 7 Spice - A warming, balanced mix used across countless dishes

  • Sumac, Shawarma Mix - Each telling its own story

Whether you are exploring these spices for the first time or grew up with them like I did, Basira Spices invites you to cook with confidence, curiosity and connection.

This is spices rooted in flavour and made with love, from my kitchen to yours.